Mid America Urban Brochure


Richard Shanks
Nick Staal
Kathy Vanderjack


How do you make a real estate management company stand out amongst a sea of competitors? How do you position them as experts among the core urban properties in which they excel? How do you provide “edge” yet maintain readability as well as fairly-universal acceptance among core audiences? You let UpShift’s team led by Richard Shanks, Nick Staal and Kathy Vanderjack create an elegant yet unique tabloid-sized brochure, that’s how.