The debate as to whether design (or graphic design) can truly be classified as art in the literal sense has raged on for years. It’s a complex and rather convoluted argument to have, as both designers and artists create their own visual interpretations and compositions with the skills and knowledge set they have. Their reasons and motivations for engaging in those artistic acts, however, are total polar opposites.
The Book features two styles to represents the voices of the debates:
1. “The Fake Voice”: As one of the victims of Nazi, Jan Tchichold spent the rest of his life trying to overthrow the modern typography system that he found. The Black Letter in red represents the voice of Nazi German, whose dictation greatly influenced Tchichold’s path of career and graphic design style.
2.The style of no style: Mass Production—the entropy of individuality while the production take off. The individual speciality loses its charm during the duplicating process of production. Each unit of the pages has the content, yet different types—weight, size, style. However, with the mask of duplication, they look indifferent, no matter how much energy the designer had vainly spent his time.