Feelers

Designers

Ari Weinkle

Description

Feelers is a typographic experiment based on the movement of animal appendages.

It started with a vintage brush type specimen. The sweeping curves and sharp points of the characters demanded something more dimensional. Each stroke was transformed into a 3D form. Through this process, a look reminiscent of squids and other cephalopods emerged. Ascenders became tentacles, descenders tails. The characters became creatures.

A custom joint structure was generated for each letter creating the backbone of the animation. The simulations were physics based, and added an eerie authenticity to the twitches and squirms. Every letter called for it’s own movement and personality. By making subtle tweaks in movement, I endeavored to create something both beautiful and grotesque.

Feelers is an attempt to make typography more alive.

Music Credit – Greek Light by Darkside

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